Illuminé is a French skincare brand concept focused on minimalist luxury, clean ingredients, and visual clarity. The project explores how light and texture can shape a modern identity in the beauty industry.
Company
Illuminé
Timeline
2024
2025
Role
Branding
Project overview
Illuminé is a French skincare brand concept combining minimalist luxury with a focus on natural, high-performing ingredients. The goal was to create a refined and luminous visual identity that reflects purity, modernity, and self-care.
Challenges
Build a premium yet approachable identity that stands out in a saturated skincare market.
Design packaging and visuals that communicate trust, clarity, and texture without relying on overused “clean beauty” tropes.
Create a cohesive system adaptable across digital, print, and retail touchpoints.
Results
Developed a monochrome and gradient color system inspired by natural light and skin tones.
Designed product packaging, print materials, and campaign assets with consistent, minimal typography.
Created a brand tone centered on elegance, balance, and functionality ready for both e-commerce and boutique retail environments.
Latest projects
Illuminé is a French skincare brand concept focused on minimalist luxury, clean ingredients, and visual clarity. The project explores how light and texture can shape a modern identity in the beauty industry.
Company
Illuminé
Timeline
2024
2025
Role
Branding
Project overview
Illuminé is a French skincare brand concept combining minimalist luxury with a focus on natural, high-performing ingredients. The goal was to create a refined and luminous visual identity that reflects purity, modernity, and self-care.
Challenges
Build a premium yet approachable identity that stands out in a saturated skincare market.
Design packaging and visuals that communicate trust, clarity, and texture without relying on overused “clean beauty” tropes.
Create a cohesive system adaptable across digital, print, and retail touchpoints.
Results
Developed a monochrome and gradient color system inspired by natural light and skin tones.
Designed product packaging, print materials, and campaign assets with consistent, minimal typography.
Created a brand tone centered on elegance, balance, and functionality ready for both e-commerce and boutique retail environments.