Matcha DNA is a Seoul-based concept brand exploring contemporary matcha culture through minimalist identity, packaging, and retail touchpoints where calming ritual meets clean design.
Company
Match DNA
Timeline
2025
2025
Role
Brand Designer
Project overview
Matcha dna is a Seoul-based concept brand exploring a calm, modern identity for a matcha café/product line. The direction pairs deep green tones with soft typography and stainless-steel cues. Tagline: “Find your calm. Sip your DNA.
Challenges
Stand out in a crowded matcha space without cliché “eco” visuals.
Create a system that works for retail, packaging, signage, and social.
Keep the tone minimalist yet memorable (DNA/“green energy” messaging).
Results
The Matcha DNA concept established a modern visual identity that blends wellness, design, and minimalism. The brand’s system extended from packaging to retail and digital assets, allowing full flexibility across platforms. Each touchpoint signage, posters, and social content conveyed the same calm, contemporary energy.
The project successfully positioned Matcha DNA as a premium yet accessible lifestyle brand, reinforcing its message of balance and mindful living through visual coherence and tone consistency.
Latest projects
Matcha DNA is a Seoul-based concept brand exploring contemporary matcha culture through minimalist identity, packaging, and retail touchpoints where calming ritual meets clean design.
Company
Match DNA
Timeline
2025
2025
Role
Brand Designer
Project overview
Matcha dna is a Seoul-based concept brand exploring a calm, modern identity for a matcha café/product line. The direction pairs deep green tones with soft typography and stainless-steel cues. Tagline: “Find your calm. Sip your DNA.
Challenges
Stand out in a crowded matcha space without cliché “eco” visuals.
Create a system that works for retail, packaging, signage, and social.
Keep the tone minimalist yet memorable (DNA/“green energy” messaging).
Results
The Matcha DNA concept established a modern visual identity that blends wellness, design, and minimalism. The brand’s system extended from packaging to retail and digital assets, allowing full flexibility across platforms. Each touchpoint signage, posters, and social content conveyed the same calm, contemporary energy.
The project successfully positioned Matcha DNA as a premium yet accessible lifestyle brand, reinforcing its message of balance and mindful living through visual coherence and tone consistency.