SORAI is a coffee brand shaped by Japanese minimalism pure, focused, and stripped to its essential form. Crafted for those who find strength in simplicity and clarity.
Company
Sorai
Timeline
2025
2025
Role
Creative direction & Brand design
Project overview
SORAI is a conceptual Japanese-inspired coffee brand built around restraint, discipline, and essentialism.
The brand identity combines brutalist typography, industrial textures, and minimal compositions to reflect a coffee philosophy focused on purity, intention, and calm intensity.
SORAÏ positions itself as a modern artisanal brand made for individuals who value silence, precision, and ritual.
Challenges
Create a distinctly recognizable identity in a saturated coffee market while avoiding clichés of “hipster” or “organic” aesthetics.
Blend Japanese influence without imitation, keeping the visual system authentically modern and international.
Develop a cohesive brand system adaptable across packaging, apparel, retail, and digital environments.
Translate the brand’s philosophy (calm, rigor, essentialism) into visual language without losing impact.
Results
The final identity delivers a raw yet refined visual universe.
Brutalist typography paired with disciplined compositions creates a powerful, memorable brand signature.
The packaging system metallic bags, matte black cans, and textured black andwhite elements reinforces SORAÏ’s essentialist positioning.
The concept successfully communicates a premium, focused coffee experience, giving the brand a strong presence across physical and digital touchpoints.
SORAÏ stands out as a modern, discipline driven coffee brand with a unique cultural and aesthetic fusion.
SORAI is a coffee brand shaped by Japanese minimalism pure, focused, and stripped to its essential form. Crafted for those who find strength in simplicity and clarity.
Company
Sorai
Timeline
2025
2025
Role
Creative direction & Brand design
Project overview
SORAI is a conceptual Japanese-inspired coffee brand built around restraint, discipline, and essentialism.
The brand identity combines brutalist typography, industrial textures, and minimal compositions to reflect a coffee philosophy focused on purity, intention, and calm intensity.
SORAÏ positions itself as a modern artisanal brand made for individuals who value silence, precision, and ritual.
Challenges
Create a distinctly recognizable identity in a saturated coffee market while avoiding clichés of “hipster” or “organic” aesthetics.
Blend Japanese influence without imitation, keeping the visual system authentically modern and international.
Develop a cohesive brand system adaptable across packaging, apparel, retail, and digital environments.
Translate the brand’s philosophy (calm, rigor, essentialism) into visual language without losing impact.
Results
The final identity delivers a raw yet refined visual universe.
Brutalist typography paired with disciplined compositions creates a powerful, memorable brand signature.
The packaging system metallic bags, matte black cans, and textured black andwhite elements reinforces SORAÏ’s essentialist positioning.
The concept successfully communicates a premium, focused coffee experience, giving the brand a strong presence across physical and digital touchpoints.
SORAÏ stands out as a modern, discipline driven coffee brand with a unique cultural and aesthetic fusion.