BRUTE is a London hair salon concept marrying brutalist interiors with a clean, gender-neutral brand system for men and women.
Company
Brute
Timeline
2025
2025
Role
Brand Designer
Project overview
BRUTE is a conceptual hair salon in London inspired by brutalist interiors: concrete, steel, monochrome.
I designed a brand identity + social system for a unisex, service-first salon.
Scope: logo/wordmark, typography, color, art direction, social templates, service icons, in-store posters, and ad mockups.
Goal: make the brand feel premium, minimal, and gender-neutral clean visuals with salon credibility.
Challenges
Stand out in a crowded “luxury salon” market without cliché gold/rose tones.
Create a look that feels editorial online but practical in-store (price boards, wayfinding, product shelves).
Balance hard materials (concrete) with a warm, human service message.
Build a modular content system that works for cuts, color, treatments, and retail in Reels/Stories.
Results
A cohesive identity system (type + grid + contrast photography) that scales from signage to mobile.
Social kit: 24 reusable templates (stories, reels covers, promos, service menus) + motion presets for captions.
Launch set: out-of-home posters, product feature cards, and a minimal landing layout.
Clear tone-of-voice: short, direct, service-led (“CUT / COLOR / CARE”).
Visual language that positions BRUTE as editorial, gender-inclusive, and modernready to roll out across channels.
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BRUTE is a London hair salon concept marrying brutalist interiors with a clean, gender-neutral brand system for men and women.
Company
Brute
Timeline
2025
2025
Role
Brand Designer
Project overview
BRUTE is a conceptual hair salon in London inspired by brutalist interiors: concrete, steel, monochrome.
I designed a brand identity + social system for a unisex, service-first salon.
Scope: logo/wordmark, typography, color, art direction, social templates, service icons, in-store posters, and ad mockups.
Goal: make the brand feel premium, minimal, and gender-neutral clean visuals with salon credibility.
Challenges
Stand out in a crowded “luxury salon” market without cliché gold/rose tones.
Create a look that feels editorial online but practical in-store (price boards, wayfinding, product shelves).
Balance hard materials (concrete) with a warm, human service message.
Build a modular content system that works for cuts, color, treatments, and retail in Reels/Stories.
Results
A cohesive identity system (type + grid + contrast photography) that scales from signage to mobile.
Social kit: 24 reusable templates (stories, reels covers, promos, service menus) + motion presets for captions.
Launch set: out-of-home posters, product feature cards, and a minimal landing layout.
Clear tone-of-voice: short, direct, service-led (“CUT / COLOR / CARE”).
Visual language that positions BRUTE as editorial, gender-inclusive, and modernready to roll out across channels.