Ongoing social media transformation for M. Jacques, a Parisian bakery expanding its presence across four locations through cohesive digital storytelling and creative strategy.
Company
M. Jacques Paris
Timeline
2025
Still in progress
Role
Branding & Social media creator
Project overview
M. Jacques is a Parisian artisan bakery with four locations across arrondissements.
The project focuses on redefining its social media strategy and creative direction to build a consistent digital identity, increase brand awareness, and highlight the craftsmanship and quality of its organic products.
Challenges
Create a unified social presence that represents all four boutiques under one cohesive brand identity.
Develop a cohesive visual and content system across Instagram (and later TikTok) to strengthen recognition.
Maintain authenticity and craftsmanship while scaling communication to a larger community.
Build engagement through interactive storytelling, contests, and product highlights.
Establish clear content guidelines to ensure consistency across locations and seasonal campaigns.
Results
Developed (in progress) a new visual identity and social tone reflecting the brand’s Parisian and artisanal roots.
Implemented a structured posting rhythm with daily content and interactive stories.
Created modular templates for multi-location communication and future paid campaigns.
Long-term project aimed at driving engagement, consistency, and brand loyalty across all four boutiques.
Latest projects
Ongoing social media transformation for M. Jacques, a Parisian bakery expanding its presence across four locations through cohesive digital storytelling and creative strategy.
Company
M. Jacques Paris
Timeline
2025
Still in progress
Role
Branding & Social media creator
Project overview
M. Jacques is a Parisian artisan bakery with four locations across arrondissements.
The project focuses on redefining its social media strategy and creative direction to build a consistent digital identity, increase brand awareness, and highlight the craftsmanship and quality of its organic products.
Challenges
Create a unified social presence that represents all four boutiques under one cohesive brand identity.
Develop a cohesive visual and content system across Instagram (and later TikTok) to strengthen recognition.
Maintain authenticity and craftsmanship while scaling communication to a larger community.
Build engagement through interactive storytelling, contests, and product highlights.
Establish clear content guidelines to ensure consistency across locations and seasonal campaigns.
Results
Developed (in progress) a new visual identity and social tone reflecting the brand’s Parisian and artisanal roots.
Implemented a structured posting rhythm with daily content and interactive stories.
Created modular templates for multi-location communication and future paid campaigns.
Long-term project aimed at driving engagement, consistency, and brand loyalty across all four boutiques.